“The foundations of how women dress today and, in many ways, how we think are in the 1920s. It’s about modernity in style and attitude,” said Kim Jones on Fendi’s Spring/Summer ‘25 show.
The Italian fashion house was founded in 1925 by Adele and Edoardo Fendi, and the matriarch was honoured throughout – from the soundtrack, crafted in collaboration with Max Richter and featuring the voices of Anna and Silvia Fendi discussing Adele – to the Mamma Baguette bags, which were supersized for this collection.
But the clothes, let’s talk about the clothes. The show began with a line-up of hand-embroidered flapper-style dresses, which nodded to the ‘20s but had a distinctly ‘90s tinge.
There were silk tea dresses and embellished, organza slips – meticulously crafted, ultra-precious, but grounded by practical moccasin boots, a Fendi-fied take on Red Wing’s classic workwear styles, here rendered in Cuoio Romano leather and finished with Selleria hand-stitching.
“Fendi is always aware of women who do rather than just are. Movement, lightness, excellence and ease [...] is key,” read the show knows.
More utilitarian pieces – a calf-length shirt dress and wool maxi coat, for example – were styled with bejewelled organza socks, marrying the functional with the fine.
