New EU legislation could possibly lead to a scarcity of toilet paper on supermarket shelves.
The concerns stem from tightened rules on deforestation within the EU. New legislation would see products associated with newly felled trees banned, which could have a knock-on effect on the sale of toilet roll.
The founder of Cheeky Panda, Chris Forbes, also warned that the change could result in a significant price increase on the bathroom item. He also said that the "vast majority" of sanitary items such as paper towels, tissues and toilet paper could be affected as they use raw materials from newly deforested trees.
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He told the Grocer: "There will definitely be a squeeze on availability and we can expect the price of recycled tissue to rise as demand for alternatives increases."
The new laws would require all companies trading commodities like wood, coffee, soy and cocoa to follow strict trading guidelines, meaning that products linked to deforestation would no longer be imported or exported to the EU.
Major brands could likely splash out millions as a result of the new regulation. It is expected that the new law will come into effect in 2024.
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