Fashion is incredibly divisive - like Marmite, some people either love an outfit or absolutely hate it.
We've recently seen how Fashion Nova's bikinis have caused a stir online - and now another one has sparked a strong reaction on social media.
In a video shared on Instagram, a model can be seen wearing a small bikini while lounging in a pool in the sunshine.
The bikini features a jewelled thong that leaves little to the imagination and while a number of people loved the look, some have described it as "painful".
One person said: "That looks painful."
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Another replied: "Ouch".
While someone else similarly posted: "Ouch the wedgie."
A different user commented: "This seems like it will cut chu butt cheeks lol, cute but thank you next."
Others appeared concerned about the level of sun exposure, sharing that you'd need a "good amount of sunscreen".
Numerous others praised the swimming costume.
"Dope bikini," wrote someone else, adding two fire emojis.
"I need," a fellow social media user admitted.
If you're also a fan of the bikini, then for a limited time only the two-piece is retailing for $24 (£20), but can otherwise be snapped up for $89 (£74).
What do you think? Let us know in the comments below.