Online fashion giant Shein has confirmed it will be opening 30 pop-up stores this year - including in the UK.
To the delight of many shoppers who use the online retailer, fashion fans will be keen to walk through the doors rather than looking at their clothes through a screen - and they should be able to do this very soon.
The temporary stores will open across the EMEA (Europe, the Middle East and Africa) region, reports the Mirror.
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Shein was founded in China by entrepreneur Chris Xu in October 2008 and currently ships to 150 countries worldwide. As of April 2022, the brand was valued at £81billion.
The news follows the success of pop up stores in locations in England such as Manchester, Birmingham and Bristol.
At present, it is unknown where these stores will be and whether any will come to Scotland.
In a business announcement posted online. the brand said: “These pop-ups form an integral part of the Shein business model, allowing consumers to experience products first-hand as well as allowing the brand to engage with consumers."
Shein is also opening new headquarters in Dublin. Shein's global head of government relations Leonard Lin said: “Ireland’s pro-business environment and great access to talent make it an excellent hub for companies, including Shein, to manage and grow our business in the region.
“Our Dublin office opening marks an important milestone in Shein’s growth in EMEA (Europe/UK, Middle East, Africa) – which is one of our most important markets. We look forward to contributing to the growth of the local economies and to supporting local communities."
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