Fanta has launched its biggest ever #WhatTheFanta mystery. Three brand-new exotic variants have started appearing across the country, and Fanta are sending consumers on a mission to solve the mystery to identify each unique flavour.
Consumers are invited to scan QR codes on the pack and see a series of online clues hidden within the action-style videos, which will develop across several weeks via Fanta’s online hub and owned social channels (@Fanta_GB).
Charlotte Walsham, Brand Manager at Fanta GB said: “Fun has always been at the heart of Fanta and the launch of the new #WhatTheFanta campaign is no different. We’re now in our third year of the much-loved and hugely popular campaign, and we wanted to find fun, new ways to interact with our consumers. We know everyone loves a flavour challenge – even mystery ones!”
Available to purchase for a limited time only from stores nationwide and on YourCoca-Cola.co.uk, What The Fanta is available in 500ml and 2L PET bottles.
