Fanta has announced its new #WhatTheFanta product today - a limited-edition release of a new purple-coloured mystery flavour. Fans can try their luck at guessing by unpicking the clues revealed in each episode of The Fabulous Flavour Hunt, unlocked by scanning the QR code on packs, as well as the hints that will be dropped on social media at @FantaGB_Ireland.
Influencers will also become #WhatTheFanta Flavour Hunters, engaging in a series of challenges to discover the new #WhatTheFanta flavour. It’s identity is to be revealed in the summer. Charlotte Walsham, Brand Manager at FANTA GB said: “We’re excited to bring #WhatTheFanta back for the fourth year in GB. This year’s version of the hugely popular mystery flavour challenge gives us a fun new way to keep things fresh for FANTA fans. We know everyone loves a mystery flavour challenge and our mission is to inject playfulness into the grey of the everyday."
Available to purchase for a limited time only from stores nationwide and online, #WhatTheFanta is available in 330ml priced marked cans plus 500ml and 2L rPET bottles.
