With the Eurovision Song Contest being held in the UK for the first time in 25 years, fans are predicted to spend £423 million this Saturday during the grand finale alone, a new report reveals.
The Eurovision Spending Report by VoucherCodes.co.uk, shows the predicted spend figure on Saturday will contribute to 90% of the total spend across the competition (£470 million).
With 13.5 million fans tuning in from home, supermarkets and other retailers can expect a boost of £220 million as fans stock up on last-minute food, drink and decorations for the highly anticipated grand finale.
The majority of Saturday’s spend will be on food and drink, accounting for £175 million of total retail sales. Brits will also shop for decorations for Eurovision viewing parties (£3.6 million) and souvenirs (£12.6 million) as they get ready to cheer on the UK’s act, Mae Muller, on Saturday evening.
Outside of the home, fans are expected to flock to pubs, bars and restaurants to soak up the atmosphere, with hospitality venues predicted to receive a boost of £129 million on Saturday. Brits are expected to spend £96 million on pints of beer, bottles of wine and bottles of fizz, accounting for 75% of the total hospitality spend.
Total Eurovision Song Contest 2023 grand final predicated spend
Spend type |
Spend (£m) |
Retail |
£219.9 |
Hospitality |
£128.6 |
Travel and tourism |
£74.6 |
Total spend |
£423.1 |
Anita Naik, Savings Expert at VoucherCodes.co.uk said: “It’s clear the Eurovision Song Contest returning to home soil for the first time in 25 years means excitement levels are high amongst UK consumers, especially as we enter the final stage. Although it’s encouraging to see such strong spending figures, enjoying yourself doesn’t have to cost a small fortune.
“If, like millions, you’re hosting a watch party at home, it’s best to shop around online for the best deals on food and drink before any last-minute trips to the supermarket. Alternatively, if the pub is more your scene, many hospitality venues will be offering discounts and package deals on food and drink throughout the competition so it’s worth checking out your favourite locals to find out what deals are on offer.
“Whether you are staying at home or heading out, VoucherCodes.co.uk has great discounts on everything you might need for the ultimate Eurovision experience, including deals at Sainsbury’s, Domino’s and more. VoucherCodes.co.uk is a trusted savings site, and all our codes are hand-tested to make sure you bag the bargain you were promised.”
“For more information, please visit VoucherCodes.co.uk ”
