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Bethan Shufflebotham & Steven Smith

Fans heap praise on Boots anti-ageing serum that 'works miracles'

People with older skin have been raving about a Boots skincare product that they say transforms skin. The No7 Laboratories Firming Booster Serum costs £34.95 usually, but some savvy shoppers managed to bag a deal on Tuesday, when it was on offer at £10.

Customers claimed it firms ‘sagging jawlines’ and dramatically reduced wrinkles. The serum, which is ‘clinically proven for firmer looking and feeling skin’, is one of No7’s ‘most concentrated’ firming serums to date, designed to intensively target areas that are prone to sagging to deliver ‘fast, visible results’.

The ‘miracle’ treatment has been praised by shoppers in a string of five star reviews, with one 57-year-old ‘amazed’ by the results, reports MyLondon.

Carrie01 said: “I can actually feel this working and it makes my cheekbones look amazing. I'm 57 years old. I stopped using it for a couple of weeks due to illness. I couldn't believe how my skin deteriorated. I started using this serum again and in no time my skin was really lifted. I'm amazed.”

Another shopper added: “This serum is awesome. I’m 52 and started seeing loose skin on my neck and tried this, after just a couple of weeks I started seeing some definite tightening.

“I’m in love with this product, it is a great price. I can only say great things about it. I feel this product will help me hide my age a little better. I have told my sisters about this and my best friends. The other women will have to find out on their own, I can’t give all my secrets away.”

Boots says that women who tried the product said it gave them the ‘best results they had seen from a skincare product’. It contains something called Matrixyl 3000+, which is No7’s powerful anti-wrinkle peptide technology , created to restore a more youthful appearance to your skin.

Betty Dune, 73, said: “I started using this product a few months ago. After a few weeks of daily use I started receiving compliments on how great my skin looked.”

“This product works miracles!” another customer commented. “The difference in my neck, laugh lines and forehead are night and day! My neck was getting so many wrinkles and now I only have one little one left.”

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Boots recommends applying the serum directly to the areas of your skin that are most prone to loss of firmness including the neck and jawline. It even has a series of rollerballs in the applicator to help massage it into the skin. Other firming serums with this kind of applicator tend to come with a much higher price tag, like the StriVectin Tightening Neck Serum Roller at £65.

Shopper Glasglowlass added: "I bought this thinking I was throwing away £35 (I did have a £10 off voucher though), but to my absolute amazement it does work and my jawline looks much better, as do my cheeks.

“It’s so good I’m going to buy another one using another £10 off voucher while it’s valid. I’ve been looking for a product to firm up my sagging jawline and this definitely does the job.”

While some loved the applicator, others weren't a fan, with one shopper writing: "Of the ‘extra’ serums by no 7 I don’t fully rate this product - the little roller balls are good but squeezing the serum from tube onto the applicator can be hit & miss as sometimes too much & if not enough squeezing again definitely results in too much. Not sure what can be done to improve applicator though."

You can shop for the No7 Laboratories Firming Booster Serum here, or discover more of the top Boots offers here.

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