Viewers were left cringing after Love Island’s Gemma Owen and Luca Bish declared they loved each other on Thursday night.
Fish seller Luca, 23, said the L-word to his partner as the show nears its climax with a £50,000 cash prize up for grabs.
Gemma, who is the 19-year-old daughter of former England striker Michael Owen, told him she felt the same way too.
Luca hinted at his devotion to Gemma in a heartfelt recoupling speech.
Then up on the terrace, he said: “You know I’ve fallen for you and I’ve brought you to where we’ve had out first chat. It’s gone a bit better since then but I’ve never been so sure in saying something because I’ve not seen a future with someone like I have with you and...”.
“You’re so cute”, Gemma interjected.
He and Gemma then confessed: “I love you”.
But viewers have taken to social media to call the moment awkward with some suggesting Gemma did not appear genuine.
One wrote: "Gemma’s reaction to Luca saying “I love you” was a smile I was expecting some more excited #loveisland".
Another added: "Gemma do not love Luca the way I cringed". And a third said: "Least amount of passion I have seen in a declaration of love, ever. Gemma’s reaction was like Luca told her he likes Weetabix".
"Luca said I love you and gemma said I hear dat #loveisland," another added.
It comes as feuding Tasha Ghouri and Andrew Le Page made up and on Thursday night became "girlfriend and boyfriend".
Davide Sanclimenti and Ekin-Su Culculoglu are also back together after yet another row - and he gave an emotional speech about how they are "getting stronger" every day.