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Benzinga
Benzinga
Technology
Anusuya Lahiri

Facebook's TikTok Inspired Reels Goes Global Today

  • Meta Platforms Inc (NASDAQ:FB) made Facebook Reels globally available in over 150 countries since its U.S. launch in September.
  • The TikTok-inspired feature allows creators to share short-form video content on Facebook or cross-post Reels from Instagram to reach a broader audience. 
  • Facebook also introduced more creative tools and new ways for creators to make money from their Reels through advertising, and soon, Stars.
  • Facebook expanded the tests of Facebook Reels Overlay Ads to all Reels creators in the U.S., Canada, and Mexico. 
  • By mid-March, the test will expand to nearly all the 50+ countries where in-stream ads are already available TechCrunch reports.
  • Price Action: FB shares traded lower by 2.50% at $201 on the last check Friday.
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