Facebook is revealing its News Feed secrets, thanks to a new feature.
The social media platform has introduced a new ‘Why am I seeing this post?’ feature, to help users understand and control content in their News Feeds.
In a blog about the update, Ramya Sethuraman, Product Manager at Facebook , explained: “The goal of News Feed is to show people the posts that are most relevant to them.
“‘Why am I seeing this post?’, which can be found in the drop down menu in the right hand corner of a post, explains how your past interactions impact the ranking of posts in your News Feed.”
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After tapping on the ‘Why am I seeing this post’ drop-down, you'll be shown a range of information.
This includes why you’re seeing a certain post in your News Feed, what information has the largest influence over the order of posts, and shortcuts to controls, such as Unfollow, See First and Privacy Shortcuts.
Ms Sethuraman added: “During our research on ‘Why am I seeing this post?’, people told us that transparency into News Feed algorithms wasn’t enough without corresponding controls. People wanted to be able to take action, so we’ve made it easy to manage what you see in News Feed right from this feature.”
Facebook has also updated its ‘Why am I seeing this ad?’ feature, to give adverts on your News Feed more context.
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Ms Sethuraman explained: “Businesses can reach their customers by uploading information they already have, such as emails or phone numbers.
“We then try to match the ad to the most relevant audience without revealing any identifiable information back to the business.
“‘Why am I seeing this ad?’ will now provide details such as when the advertiser uploaded the information or if the advertiser worked with another marketing partner to run the ad.”
Both updates will be rolled out to Facebook users around the world from today.
