Formula 1 is about to host its first-ever season livery launch party in London. Technically the event is called "F1 75 Live at The O2" — landing, as it is, at the outset of the 75th season in the sport's history. At the centerpiece of the event, all 10 F1 teams will take their turn unveiling their car (or their car's main livery, at least) for the 2025 season — on a stage, in a massive arena, as well as in front of a global audience of millions.
Given this is the first-ever event of it kind, the only concrete details we have are the ones we've been given by F1 itself.
Here's everything you need to know about the F1 75 Live event at The O2 Arena in London:
When is the F1 75 Live event?
Everything kicks off at 8pm GMT, and the event is scheduled to last for two hours.
How can I watch it?
Unless you were one of the lucky few to grab arena tickets in the literal minutes before they sold out, you can watch along on F1's YouTube, TikTok, and Facebook pages.
What is the plan for the F1 75 Live event?
Traditionally, each team pulls the covers off its new cars in their own ways: a racetrack with a few media in attendance, or in more recent (and boring) ways, as an email or social media post with a few images of the new car’s paintwork and some canned driver quotes.
This time, Formula 1 has stepped in to bring all the teams together on one night in London in front of a live audience with musical acts, streaming the show for free. Though the event is fronting F1's 75th anniversary, think of F1 75 Live more as an opening ceremony than a birthday party.
More importantly, it's F1's chance to build up — and, possibly, better control — the biggest moment before cars hit the track for pre-season testing. By turning the normally workaday livery launches into a spectacle, there's a chance to invent something of a 25th audience-friendly event in a schedule already stuffed with races. And, given the musical performances (more on those in a moment), there's a chance to do something that's a little more loose, and globally pop cultural, than the usual nose-down focus of a race weekend.
How will the event go?
All 20 drivers will be there, plus the team bosses — as well as, of course, the new 2025 F1 cars.
Each team will have a seven minute segment on the O2 stage to do what they wish, meaning we are in for a range of interpretations when it comes to a livery launch. It's worth noting: in advance of F1 75 Live, we've already seen both Williams and McLaren unveil their car designs — but not the liveries the cars will wear. For the other eight teams, everything we see will be new.
The running order will be the reverse of last season’s constructors’ championship standings, meaning the evening will kick off with Sauber and end with McLaren.
If you're doing the math, 10 teams multiplied by seven minutes doesn't nearly fill up a two-hour arena-sized production. That's where the host and musical acts come into play.
What artists are performing at F1 75 Live?
F1 finally announced the event's musical line-up on Monday, and it's quite the varied bill. There's American country singer Kane Brown and rapper mgk (formerly known as Machine Gun Kelly), who had a famous interaction with Sky F1’s Martin Brundle during the 2023 Sao Paulo GP that led to the two falling out.
Also performing are UK pop legends Take That, who these days perform as a trio, minus Robbie Williams.
Composer Bryan Tyler, who produced the F1 theme, will also provide the musical backdrop.
Who is hosting?
The main emcee for the evening is Jack Whitehall, a London-born comedian and actor who is likely unrecognisable to the rest of the world save those who have seen "Jungle Cruise."
Of course, since this is an F1 event, we'll also see familiar faces from its broadcast channels, including Laura Winter and Lawrence Barretto. One we won't see: Will Buxton, who left F1 TV to join Fox Sport’s IndyCar coverage for 2025.
Is there a way to make Lewis Hamilton central to this moment?
Absolutely. The F1 75 Live event will be Lewis Hamilton's first public appearance with Ferrari. Expect this to generate its own flurry of headlines and social posts.
What about the other 19 teams and drivers?
Every team, aside from McLaren and Aston Martin, have a new driver lineup in whole or in part, so we'll get to see drivers wearing new uniforms and how those relationships are building up.
What's the deal with the O2 Arena?
The O2 Arena is a large, multi-purpose arena located in east London, sitting beside the River Thames. It has the third-highest seating capacity of any indoor venue in the UK, with a capacity of 20,000. Originally it was called the Millennium Dome, but given how time operates, that quickly turned into a white elephant until sponsorship arrived from communication firm O2.
Whatever the name, the arena was (in 2023) the third-busiest music in the world, behind New York’s Madison Square Garden and the Movistar Arena in Chile. Which is to say, F1 didn't skimp on the party's location.
