Exeter Chiefs are set to retain their name and logo following a thorough review of club branding, though the club’s ‘Big Chief’ mascot is set to be retired.
Earlier this month, it was confirmed that the Gallagher Premiership leaders would review their use of Native American imagery and branding following a campaign for change from a supporters' group and multiple online petitions, one of which garnered more than 3,500 signatures.
Exeter's board met to discuss those issues on Wednesday after engaging with "sponsors, key partners, supporters, the wider rugby community and certain sections from the Native American community".
The club said that information provided showed that the name Chiefs "dated back into the early 1900s" and had a "long history with people in the Devon area".
In an official club statement, Exeter said: "The board took the view that the use of the Chiefs logo was in fact highly respectful.
"It was noted over the years we have had players and coaches from around the world with a wide range of nationalities and cultures.
"At no time have any players, coaches or their families said anything but positive comments about the branding or culture that exists at the club."
However, Exeter did concede that their mascot 'Big Chief' could be seen as "disrespectful" and would be retired "as a mark of respect".
The review into Exeter's branding follows the decision of Washington's NFL team to drop their controversial 'Redskins' team nickname, logo and branding after 87 years following an internal review amid pressure from sponsors and protests from Native American leaders.
The franchise will simply be known as the 'Washington Football Team' for the 2020 NFL season while a new name is decided upon in consultation with key stakeholders.
