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Evolution of Presidents Day: From Traditional to Consumer-driven Holiday

A statue of Abraham Lincoln towers over lifts overlooking Interstate 57 at the Anderson Equipment Rental Sales Service Company, Friday, Feb. 16, 2024, in Bourbonnais, Ill. (AP Photo/Charles Rex Arboga

President George Washington's legacy is remembered each year on what is now commonly known as Presidents Day, celebrated on the third Monday of February. Born on February 22, 1732, Washington's birthday has evolved from modest observances during his lifetime to the current consumer-driven holiday.

Although Washington did not place great importance on celebrating his own birthday, his peers in government recognized the significance of his leadership. Congress voted to have commemorative breaks during his presidency, symbolizing respect and admiration for the Founding Father. But as political differences grew and Washington's popularity waned, his last birthday in office was not celebrated in the same manner.

After Washington's passing in 1799, a market for Washington memorabilia emerged almost immediately. The public began purchasing items depicting Washington as a divine figure ascending into heaven, marking the beginnings of commercialized patriotism within American society.

Formal recognition of Washington's birthday as a federal holiday occurred in 1879, designating it as Washington's Birthday. While some states also honor President Abraham Lincoln due to his proximity of birthdate, at the federal level, the day remains dedicated to Washington. The Uniform Monday Holiday Act of 1971 moved Presidents Day to the third Monday in February, consolidating it as a part of long weekends that boost retail sales and travel.

Scholars suggest that Washington and his contemporaries would have been concerned by the transformation of the holiday into a commercial opportunity. The Founding Fathers were wary of the influence of corporations, viewing them as entities that could potentially undermine the democratic principles on which the nation was built.

Today, Presidents Day has largely lost its original meaning and historical significance. Historians like Alexis Coe urge for moments of reflection and remembrance of the nation's leaders, advocating for a return to the holiday's intended purpose of honoring the individuals who played pivotal roles in shaping the nation's history.

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