It's almost May, and that means Star Wars Day is nearly upon us. Undoubtedly, other retailers will also be getting in on the action, but there's one retailer we can always rely on when it comes to May the 4th activities, and that's Lego.
Every year on and around May 4th, Lego holds an epic Star Wars event, celebrating everything Lego Star Wars. That means we get a swathe of new sets, exclusive freebies, discounts and more. Lego Star Wars Day 2023 is no different, with celebrations kicking off on May 1st and running until May 7th. That means you've got almost a full week to treat yourself to as much Lego Star Wars goodness as your wallet will allow.
Below, we've rounded up everything you need to know about Lego Star Wars Day 2023, including what new sets you can buy, what free gifts you can claim and more. Oh, and May the Fourth be with you.
Can't wait until Star Wars Day? You can browse our round-up of the current Lego Star Wars deals. If you'd rather do some research into what sets you should pick up during the promotion, check out our guide to the best Lego Star Wars sets.
When does Lego Star Wars Day start?
Star Wars Day is technically May 4th, but Lego's themed celebrations are lasting all week.
Lego's Star Wars Day deals and offers kick off on Monday, May 1st at midnight, and they run until 11.59pm local time on Sunday, May 7th.
What is Star Wars Day?
Star Wars has its very own holiday! OK, calling Star Wars Day an actual "holiday" might be a bit of stretch. It's not quite to the level of Christmas Day or Hanukkah. But yes, it's a day all about celebrating Star Wars.
If you're wondering how it came about, well, it's pretty simple. May the 4th sounds very similar to 'May the force', the opening segment of "May the force be with you," perhaps the most famous Star Wars quote of all time. It stuck, and thus May the 4th is now known as Star Wars Day among fans.
New Lego sets coming this Star Wars Day
There are seven brand new Lego Star Wars sets which will be available from 1st May, perfect for picking up over Star Wars Day. There's also three brand new Lego Star Wars key chains incoming, so you can decorate your keys or backpack with a bit of cute Star Wars flair.
The sets are listed below. Scroll through the images to see each set and learn a little more about it.
- X-Wing Starfighter - $239.99
- Emperor's Throne Room Diorama - $99.99
- Endor Speeder Chase Diorama - $79.99
- Executor Super Star Destroyer - $69.99
- BrickHeadz Battle of Endor Heroes - $39.99
- Mandalorian Fang Fighter vs. TIE Interceptor - $99.99
- Pirate Snub Fighter - $34.99
- Fennec Shand Key Chain - $5.99
- Scout Trooper Key Chain - $5.99
- Darth Vader Key Chain - $5.99
Lego Star Wars Day free gifts
The main draw of Lego's May the 4th event for long-time Lego Star Wars fans is, undoubtedly, the exclusive free gifts. And hopefully, this year won't disappoint. There are three gifts with purchases up for grabs: a miniature Death Star II, a VIP exclusive collectible coin, and a micro-scale X-Wing Starfighter.
To pick up the VIP coin, you'll need to be a Lego VIP member. It's free to sign up, and we highly recommend you do: you'll earn VIP points back on every spend at Lego in-store or online. You can sign up online by clicking here.
Take a better look at each of the free gifts below. They're available from May 1st until May 7th, or until stocks last, both in-store and online. Stock is likely to be limited, particularly for the miniature Death Star II, and so if you'd like to grab one we'd recommend making your Lego Star Wars purchases as early in the week as possible. The gifts stack, too, and so if you spend $150 / £130, you'll receive all three.
Lego Star Wars Day VIP perks
If you're a Lego VIP member, there are a few extra perks to look forward to this Lego Star Wars day, too. From May 1st to 7th, you'll get double VIP points on all Lego Star Wars sets both in-store and online. Typically, you'll earn $5 of points for every $100 spent, but with the double VIP points event, you'll be getting $10 back.
If you're lucky enough to have a physical Lego store near you, it's worth paying a visit: a selection of Lego Star Wars sets will be offering 5x VIP points – so a whopping $25 back on every $100 spent. That's in-store only, however, and we don't yet know what sets will be included in the offer.
Finally, the VIP Rewards Center will be hosting some exclusive giveaways and rewards. Between May 1st and 7th, Lego VIP members will be able to redeem their points for discounts on certain sets. You'll also be able to spend your points to enter some exclusive sweepstakes. Prizes include a sterling silver R2-D2 minifigure and a now-retired signed Imperial Star Destroyer.
If you're not already a Lego VIP member, make sure you sign up. It's free to join, and you can do it online.
