It's been a tumultuous week off the field for Everton with the club suspending all their sponsorship agreements with Russian companies and also calling time on their shirt sponsorship with Cazoo.
On Wednesday, Everton confirmed they were suspending their sponsorship agreements with Russian companies USM, Megafon and Yota with immediate effect.
The Blues had been under increasing pressure to react after Russia's military invasion of Ukraine.
Then on Friday, it was revealed Everton's shirt sponsorship with Cazoo will come to an end following the culmination of the current season.
The number of official 'partners' - as the club refer to them as - now stands at 15.
Here we take a look at the current commercial deals Everton have in place.
Cazoo
Everton signed a three-year-deal with the online car retailer in June 2020, to replace SportPesa as the club's front-of-shirt sponsor.
It is understood Everton activated a break clause in the contract with Cazoo, which was initially valued to be around £9.6m a year, and that developments were not affected by a decision over Russian companies earlier in the week.
The ECHO also understands discussions between Everton and Cazoo took place before the turn of the year over a decision to potentially extend their deal or not.
Both sides had the opportunity to refuse, but it was the Blues who took up that option.
Cazoo later revealed they had failed to agree suitable terms to extend their agreement with Everton but will continue their deal with Aston Villa.
hummel
The Blues' new kit supplier - or 'technical partner' as the club call them - also signed a three-year-deal in May 2020, replacing Umbro.
hummel are also supplying all training and leisure wear over the length of the deal too.
The ECHO understands the agreement is worth between £8-10m a year to the club.
Fanatics
Everton signed a 10-year-deal with Kitbag, who were later bought out by Fanatics, in 2009, worth a total of £32m.
And in February, 2019 the club entered into a new "multi-year" agreement with the US-based Fanatics to continue as the club's official retail partner.
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Everton refused to disclose the value of the new arrangement but it is understood to be worth more than the £3m-a-year they got as part of the original deal.
The Blues also said at the time that it was the biggest deal in its field, outside of the Premier League's top six.
Socios
Everton launched a partnership with fan token firm Socios at the start of the current season.
The partnership with the firm Chiliz, a blockchain provider, created an $EFC Fan Token for supporters to purchase from the Socios.com app, the aim to provide 'new experiences for Everton supporters across the world', allowing for token holders to have a say on club initiatives through online polls in a bid to engender a stronger connection with the club's global fan base.
Socios is the world's biggest fan token firm, having already partnered with other Premier League teams like Manchester City, Arsenal, Aston Villa and Leeds United plus European football giants like Paris Saint-Germain, Internazionale, Juventus and AC Milan.
It has also entered into partnerships with sporting leagues internationally, including teams the NBA and the UFC organisation, and has been leading the wave of firms entering into the sporting marketplace over the past couple of years.
Parimatch
A two-year-deal saw Parimatch become the club's official betting partner in Europe and the CIS region.
The value of the deal with Cyprus-based Parimatch was not revealed. They are the training wear sponsor for Leicester City.
The ending of the SportPesa deal in 2020 allowed Everton to explore the possibility of regional betting partnerships such as this one.
Davanti Tyres
One of the club's more long-running commercial deals, Davanti struck a new three-year agreement in 2020.
The details of the new deal were not disclosed but it was described as "renewed and expanded" from the one signed in 2017 with the UK-based firm.
Fratelli Beretta
The Italian food company became Everton's official partner in Italy in late 2018 before expanding their ties with the club further.
Fratelli Beretta became the club's first official Academy sponsor and has signed fresh terms to carry on in that role.
Sokin
Everton signed up fintech innovators Sokin as its official global payments partner in May last year.
A multi-year agreement, Sokin, provides a payments platform, allowing people and businesses to seamlessly move money in 38 currencies and 200 countries and territories.
The Turmeric Co.
Everton announced a partnership last November with health brand The Turmeric Co. which was founded by Welsh international footballer Hal Robson-Kanu.
The brand specialises in nutrition-packed turmeric shots to enhance performance and aid recovery and now supplies the Everton men’s and women’s first teams, including regular users Mason Holgate, Tom Davies and Izzy Christiansen.
Carling
In 2017, Everton agreed a deal with beverage company Molson Coors for Carling to replace Chang as the beer of choice in the concourses at Goodison.
The agreement was simply referred to as being "multi-year" as is still listed on the club's website as being a sponsor.
Lucozade
While Lucozade are listed among the club's official partners, they are more a supplier of the club's sports drinks.
Rushbet
In December 2020, Everton announced a "multi-year" agreement with Rushbet.co to become the club's official betting partner in Colombia.
The Blues' growth strategy in that region has accelerated in recent times with the arrival of a number of high profile players and although the deal was struck after the signing of James Rodriguez who has since moved on to Al-Rayyan in Qatar, they retain Yerry Mina.
Football Manager
Everton announced Football Manager as a new official partner for the women’s team last September.
Football Manager branding now appears on interview backdrops and across content output from the club’s official social media accounts for the women’s team and as part of the agreement, the renowned gaming brand also features in pitchside advertising at Everton Women’s Walton Hall Park stadium and at all fixtures they play at Goodison Park.
Fridays
Fridays joined forces with Everton Women in July 2021, becoming the team's Official Restaurant Partner for the 2021/22 season.
The collaboration sees the two work collectively to raise awareness of women in sport and as part of the agreement, Fridays’ branding appears on pitchside advertising at Everton’s Walton Hall Park stadium, with the restaurant also gets access to matchday experiences, player appearances and official merchandise for giveaways.
Clarity Sports
In January 2021, Everton signed a "multi-year" agreement with Clarity Sports to become the new official team and business travel partner - and the club's match break partner.
Clarity Sports will replace a similar deal the Blues had in place with Thomas Cook.
Premier League rivals such as Manchester City, Chelsea and Tottenham Hotspur are said to also use Clarity.
