Everton have been working hard since the end of the 2021/22 season to revamp their commercial partnerships, with recent weeks and months seeing a number of updates announced.
In total, the Blues have announced nine new deals or extensions to current partnerships since the end of last term as they look to maximise their revenue streams in a number of areas. The latest of those, on Thursday morning, saw an agreement with Vera Clinic to become the club's first ever official hair transplant partner.
We've compiled the full list of current deals that Everton currently hold below, with the potential for more announcements to be made in the future.
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Stake
Everton secured a new main shirt sponsor over the summer when Stake.com were confirmed to be taking over from Cazoo. The leading casino and sports betting platform signed a multi-year agreement believed to be the highest in the club's history.
The Blues declined an extension on their existing deal with their previous main sponsor and sought a more lucrative partnership instead. Stake had previously been involved in the Premier League at Watford, but the Blues are currently the only top-flight side with the company on the front of their shirts.
hummel
Everton and hummel have entered into the third year of their agreement with the Danish sportswear brand providing the kits for the 2022/23 season. Multiple designs in the last few years have been met with huge support from the fanbase and have flown off the shelves because of that.
The three-year club record agreement was signed in May 2020 and will run out at the end of the current campaign. No updates have been provided as of yet on whether the deal will be extended or not into the future as the Blues look to maximise the revenue from their portfolio of commercial contracts.
Fanatics
Fanatics initially signed a deal with Everton to become their official retail partner in 2009, signing a ten-year contract at the time. That retail partnership was extended in 2019 in what was described as a long-term deal.
As part of the contract, Fanatics will continue operating Everton’s retail outlets: Everton One at Goodison Park, Everton Two in the city centre and the club’s online store at evertondirect.com. In addition, Everton will further benefit from Fanatics’ own international expansion programme, providing greater international visibility and distribution thanks to an expanding supply chain, global warehousing and increased production capability.
BOXT
Ahead of the 2022/23 campaign getting underway, Everton announced that BOXT would be the club's new shirt-sleeve sponsor for the season. BOXT is a multi-product e-commerce and fulfilment platform which specialises in the installation, repair and servicing of boilers, air conditioning, electric vehicle charging points and smart home products.
The ECHO understands the deal represents a significant uplift on the figures involved in the club's previous agreement with Angry Birds, which came to an end in 2020 - although an exact amount for the agreement has not been provided. The distinctive 'BOXT Life' logo appears on the sleeves of Everton's Men's, Women's and under-21 teams from the start of the current campaign.
Socios
In August 2021 Everton, in partnership with Chiliz, announced it was to launch an $EFC Fan Token on the Socios.com app. Fan Tokens are collectible digital assets that will create new experiences for Everton supporters across the world and allow them to become part of a vibrant digital community on Socios.com.
Socios is the world's biggest fan token firm, having already partnered with other Premier League teams like Manchester City, Arsenal, Aston Villa and Leeds United plus European football giants like Paris Saint-Germain, Internazionale, Juventus and AC Milan.
It has also entered into partnerships with sporting leagues internationally, including the NBA and the UFC organisation, and has been leading the wave of firms entering into the sporting marketplace over the past couple of years.
Davanti Tyres
Davanti Tyres became a commercial partner of Everton in 2017, and the deal between the two parties was extended ahead of the beginning of the current campaign. That agreement sees the company remain as the club's Official Global Tyre Partner.
The ongoing partnership enables the club to continue to support the brand’s objective to further increase its presence in the UK, Europe, Middle East, Far East and South America. The renewal will also allow Davanti to benefit from enhanced exposure across Everton’s digital channels and at Goodison Park on matchdays.
Marc Darcy
In August of this year, Everton announced that award-winning fashion experts Marc Darcy had become the club's official formalwear partner. Another multi-year agreement had been secured, which would see the company's branding introduced at Goodison Park and across the Blues' digital platforms.
Evertonians will benefit from the partnership through exclusive competitions, offers and discounts, with more information to follow in the coming months.
Christopher Ward
Everton expanded its portfolio of international partners by signing a multi-year deal with British watch brand Christopher Ward in June 2022. It saw the leading watchmaker become the club's official global timing partner.
Through the partnership, Christopher Ward branding will appear on official Everton channels and assets, including on backdrops and LED screens at Goodison Park on matchdays. They intend to embrace Everton’s unique culture by creating money-can’t-buy experiences for Evertonians and Christopher Ward fans around the world and work with the Club’s award-winning charity, Everton in the Community.
The Turmeric Co.
In November 2021, Everton announced a partnership with health brands The Turmeric Co, founded by Hal Robson-Kanu. They specialise in nutrition-packed turmeric shots to enhance performance and aid recovery.
They supply the Everton Men's and Women's teams, with the formal partnership being announced on the back of Everton purchasing the shots directly to support their players recovery for nearly two years. The Turmeric Co. already has established partnerships with a range of other clubs and national governing bodies of sport, including England Rugby, British Gymnastics, Brentford, Crystal Palace Women, Wigan Warriors and the English Institute of Sport.
Vera Clinic
The most recent commercial deal announced by Everton was Vera Clinic, who signed a multi-year deal as the club's official hair transplant partner. Since opening in 2013 the clinic has cared for more than 23,000 patients from upwards of 80 countries.
Branding for the Blues' official hair transplant partner will be visible around Goodison Park on a matchday and across digital channels and marketing materials. Vera Clinic specialises in hair transplants and has been recognised by health industry experts for its patient-centric approach and after care support.
Fancurve
At the beginning of August, Everton announced a ground-breaking partnership with Fancurve to create digitally-wearable shirts for supporters. The unique collaboration will see the US-based digital sports fashion platform introduce Blues fans to officially licensed, non-replica club-branded shirts.
Fancurve will develop a series of ‘high-end’ digital shirts as fashion wearables and enriched media content to enable a hyper-immersive online fan experience. The initial Everton-themed collection will be available later this year and be sold exclusively on the Fancurve platform, at www.fancurve.com.
Carling
In 2017, Everton agreed a deal with beverage company Molson Coors for Carling to replace Chang as the beer of choice in the concourses at Goodison.
The agreement was simply referred to as being "multi-year" as is still listed on the club's website as being a sponsor.
Lucozade Sport
While Lucozade are listed among the club's official partners, they are more a supplier of the club's sports drinks.
Sportsbreaks
In January 2021, Everton added Clarity Sports to their partner portfolio as the club's new Official Team and Business Travel Partner and Match Break Partner. The multi-year agreement would see Sportingbreaks.com offer Evertonians access to their specially-designed packages.
Blues will be able to secure packages directly from Sportsbreaks.com, which cover tickets to the game and a weekend stay in the city, allowing supporters to take in the sights and sounds of Merseyside before heading to the match to soak up the unforgettable atmosphere of Goodison Park.
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