Everton have announced a new agreement with trading and investing platform eToro, which sees them become the Blues’ official trading partner.
The deal is part of a commitment from eToro to increase its support of the men’s and women’s games, with the platform’s branding to be visible at Goodison Park, Walton Hall Park and across Everton’s digital channels. eToro will also team up with the club to create activations, competitions and experiences designed to engage and reward Evertonians.
With more than 30 million users, eToro’s online platform aims to revolutionise the way people invest, enhancing investors’ financial education by creating a community where users can connect, share and learn as they trade. eToro not only allows users to choose what they invest in, but also how – be that trading, following the approach of another investor, or investing in a so-called Smart Portfolio.
Richard Kenyon, Everton’s chief commercial and communications officer, said: “It's our great pleasure to welcome eToro back to Everton as an official partner and to see their partnership extending to include Everton Women for the first time.
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“We look forward to working with eToro and helping them to achieve their commercial aims. I would like to thank our partnership team for their work in securing this deal – one of several we are announcing over the course of the summer.”
Stephanie Wilks-Wiffen, director of marketing at eToro, commented: “We are delighted to be launching this partnership with Everton, not only supporting the men’s team but also becoming an official partner of Everton Women. With the explosion of women’s football, and the growing number of female retail investors, it makes complete sense for eToro to extend its presence into the WSL, where we can support the continued growth of this sporting community.”
eToro become one of 13 listed partners at Everton alongside Stake, hummel, Fanatics, Ticketmaster, Socios, Christopher Ward, Davanti Tyres, Marc Darcy, The Turmeric Co, Carling, Lucozade and Sportsbreaks.
Evertonians can learn more about eToro and its trading and investing platform at etoro.com.
