Everton are making progress in their search for a new shirt sleeve sponsor.
The Toffees are the only Premier League side not to have a sponsor on the sleeves of their shirts, something which can provide valuable revenue streams for clubs in the top flight of English football.
Selling that space has been one of the key tasks for Everton's commercial department this summer and the club have been in negotiations with interested parties over striking a deal. It is hoped that a deal will be inked in time for the start of the coming 2022/23 campaign
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Everton announced their first shirt sleeve sponsorship agreement with gaming brand Rovio for their match kits in September 2017, with "Angry Birds" adorning the Blues tops for almost three years. That partnership ended in May 2020.
That deal was worth around £3m, with Everton understood to be seeking a fee above that and having rejected proposals from some firms earlier in the year due to them not meeting the club's valuation.
The value of sleeve sponsors has increased in recent seasons, with Liverpool, Manchester City, Chelsea and Arsenal all hovering around the £10m per year mark. Manchester United recently inked a new deal for their sleeve sponsors with DXC Technology, a partnership that doubled in value on their last deal, now worth £20m.
With Liverpool's deal with Expedia ending following the coming season and the Reds looking to get similar joy to United in the sleeve sponsorship market, Everton will be aiming to use the increase in valuations of these deals to lift up their own.
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