Everton have appointed a sports and entertainment consultancy to support the delivery of its commercial strategy for their new stadium.
Elevate Sports Ventures is working with the club on a "bold revenue generation programme", with one of their tasks being to help produce a global search for a stadium naming rights partner. The Blues are over a year into the build on their stunning project at Bramley-Moore Dock, and are still targeting being in place at their new home in the 2024/25 season.
In January 2020, USM signed an "exclusive option" for naming rights on the stadium with a one-off payment of £30m being made for, essentially, first refusal. However, earlier this year, the club suspended its ties with the company and numerous others associated to Alisher Usmanov as he faced sanctions for his close links to Vladimir Putin after Russia's invasion of Ukraine.
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Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said: "It is important that the club capitalises on the many commercial opportunities presented to us by what will be a world-class stadium on a world-famous waterfront. To do this, we needed to find the right partner to ensure we maximised these opportunities, particularly in respect of commercial partnerships.
"Following an extensive process, we were pleased to appoint Elevate as our partner - and from our work with them to date it seems we have made a great choice. We’re excited by the opportunities ahead of us – and to be working with Elevate to deliver them."
One element of the club’s commercial growth plan at its new stadium commenced last month when ‘ALL’ – a revolutionary re-set of traditional football hospitality – was launched. More information on the ‘ALL’ concept which includes a wide range of social spaces for different matchday experiences can be found on the club’s new stadium website.
Everton’s new home on Liverpool’s north docks is the largest single site development under construction in the UK. The skeleton of the stadium is now clearly visible as the steelwork on the North and South stands are erected.
Shawn Doss, Elevate Sports Ventures Chief Business Office for International, said: “Elevate Sports Ventures is proud to stand alongside Everton as the Club embarks upon this monumental and history-making new endeavour.
“Everton’s ambition to create one of the most premier stadiums in the world, on such a unique piece of property, has the potential to change the Club’s legacy and the City of Liverpool forever. We are honoured to partner with Everton as we support their efforts to deliver the most sustainable, technologically advanced and fan-friendly football stadium in the Premier League. Everton and Elevate are aligned and confident in our shared commitment to create a best-in-class experience for Everton fans, players, partners, and the wider Liverpool community.”
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