A European virtual reality experience operator is to open a new attraction in Birmingham city centre.
Belgian firm The Park Playground has agreed a ten-year deal for space overlooking the canal at Three Brindleyplace to launch a VR game centre.
Visitors will be able to play a variety of games at the 5,000 sq ft hub when it opens later this year. It is only the company's second UK base, joining a sister site in Leeds.
Chief executive Peter Vindevogel said: "We've had our eye on Birmingham for some time and to find a location as accessible and thriving as Brindleyplace gives us huge confidence that our first Midlands venue will be just as successful as the 12 we already operate across Belgium and the Netherlands as we expand our offering across the UK."
Matt Long, head of tenant engagement and placemaking at Brindleyplace, added: "The Park Playground is an exciting, next-generation leisure experience and a first for a venue of this kind in Birmingham.
"It is fantastic news for Brindleyplace, increasing the already wide range of successful leisure operators here, and we look forward to working closely with the management team at The Park to ensure this new attraction is a big success for the estate and the city."
