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Evening Standard
Evening Standard
Sport
ALEX YOUNG

Euro 2020 official match ball unveiled by adidas, titled 'the Uniforia'

Euro 2020's official match ball has been unveiled by adidas, titled 'the Uniforia' after "the unity and the euphoria" on show in international football.

To mark the 60th anniversary of the tournament, Uefa are making the next edition transcontinental with 12 host cities and bumping the competing number of countries up from 16 to 24.

Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, London, Munich, Rome and Saint Petersburg are hosting games, with Wembley Stadium handed the honour of both semi-finals and the final.

The match ball features "bold, black brush-stroke style lines" which is designed to "symbolise the blurring of boundaries and crossing of borders" in the new continent-wide format.

"When designing an official match ball, we always look to reflect culture; what is the spirit of the street that we can proudly showcase in the stadium," said Anika Marie Kennaugh, product designer at adidas.

(adidas)

"What we saw in our cities – all our key cities – is the need to come together and unite for change."

Florian Alt, vice-president of brand marketing at adidas, added: "Football is for everyone, regardless of who you are, where you come from or what surface you play on – it unites us all when we play. With Uniforia, while it is just a symbol, it is a symbol we all can – and should – unite behind."

The group stage draw takes place on November 30, with the tournament kicking off on June 12 in Rome and concluding at Wembley on July 12.

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