EU Mandates Direct App Installation On Iphones, Apple Reacts

Apple Illustration shows Apple logo

When the European Union introduced the Digital Markets Act, it prompted significant reactions from large tech companies like Apple. The Act mandated a new feature in iOS 17.5, currently in its second beta phase and expected to be released in May. This feature, requiring devices to install apps directly from the web, has raised concerns about its impact on the App Store.

The legislation aims to make smartphones more akin to personal computers, where downloading software from the internet is commonplace. While currently applicable only in the European Economic Area, there is speculation that other nations, including the U.S. and U.K., may adopt similar measures in the future.

Apple has already implemented changes in iOS 17.4 and iOS 17.4.1 to comply with the EU regulations, allowing users in the EU to install third-party app stores like AltStore PAL. This move is seen as a step towards curbing the monopolistic behavior of tech companies and fostering a more open market.

Despite the new regulations, concerns remain about the user experience of utilizing third-party app stores. Setting up and operating these marketplaces can be cumbersome, and users may find the process unfamiliar and less convenient compared to the traditional App Store.

iOS 17.5 beta introduces feature to install apps from the web.

Digital Markets Act impacts large tech companies like Apple.

Legislation aims to make smartphones more like personal computers.

While some users have embraced the change and successfully set up alternative app stores on their devices, others may find the process daunting. Notarization requirements and permission screens add additional steps to the installation process, potentially deterring some users from exploring beyond the official App Store.

Although the introduction of new app marketplaces like AltStore PAL offers users more choices, the convenience and familiarity of the App Store may still prevail for many. The availability of popular apps on official platforms versus external marketplaces may influence user preferences and adoption rates.

As the tech industry navigates these regulatory changes, the impact on app distribution and user behavior remains to be seen. The evolving landscape of app stores and the balance between regulation and innovation will continue to shape the future of digital markets.