Estée Lauder Partners With Manchester United To Target Asia-Pacific Fans

Lights Selfridges, Exchange Square pink in support of the Estee Lauder Companies Breast Cancer Awareness Campaign at Selfridges on October 11, 2012 in Manchester, England. The cosmetic company is expected to reach and engage with the football club's extensive fan base in the Asia Pacific region, including China. PHOTO BY NATHAN COX/GETTY IMAGES 

Estée Lauder (NYSE: EL) is the official skincare partner of Manchester United Ltd. (NYSE: MANU).

The cosmetic company is expected to reach and engage with the football club’s extensive fan base in the Asia Pacific region, including China.

The inaugural campaign will launch with players from Manchester United’s first team, including Marcus Rashford, Luke Shaw, Alejandro Garnacho, and Raphaël Varane.

The partnership is scheduled for this summer, the company said, and will spotlight Estée Lauder Advanced Night Repair Serum.

Donny van de Beek, Alejandro Garnacho, Diogo Dalot, Facundo Pellistri, Alvaro Fernandez of Manchester United in action during a pre-season training session at Pingry School on July 20, 2023 in Basking Ridge, New Jersey. Estée Lauder (NYSE: EL) is the official skincare partner of Manchester United Ltd. (NYSE: MANU). PHOTO BY MATTHEW PETERS/GETTY IMAGES 

“We look forward to working with Estée Lauder in sharing the power of its Advanced Night Repair serum and encouraging our fans to start their skincare journey with us,” said Manchester United CEO of Alliances and Partnerships, Victoria Timpson.

The news comes as fans and investors anticipate Manchester’s announcing that it’s been sold, possibly to Qatar’s Sheikh Jassim. However, recent reports indicate that Manchester’s owners, the Glazer family, have opted not to sell. 

Produced in association with Benzinga