BRISTOL, Conn.—ESPN and the College Football Playoff (CFP) have reached a pair of media agreements that ensures ESPN will continue as the exclusive, worldwide rightsholder to college football’s postseason playoffs through the 2031-32 season.
ESPN has been the exclusive home of the CFP since its inception in 2015. Under the new $7.8 billion deal, ESPN will expand its current package for the final two years (through the 2025-26 season), adding all four of the new First Round games each year to ESPN’s existing New Year’s Six (now Quarterfinals and Semifinals) and the CFP National Championship rights in the new 12-team playoff that will launch this Fall.
ESPN has held exclusive broadcast rights since the CFP began in 2015.
The CFP is unveiling a 12-team format for the 2024-25 season, and ESPN will add all four of the new first-round games each year to the network's existing coverage of the New Year's Six bowls (now the quarterfinals and semifinals) and the CFP National Championship game.
ESPN also secured a six-year agreement that will cost $1.3 billion annually beginning in the 2026-27 season and includes exclusive rights to all rounds of the expanded playoff along with continued exclusive rights to all programming connected to the CFP, such as the CFP selection show, weekly Top 25 ranking shows and more.
In both the amended two-year agreement and new six-year extension, the CFP provides ESPN with the right to sublicense a select number of games.
ESPN is part of a joint venture with Warner Bros. Discovery and Fox Corp. to launch an as yet unnamed sports streaming service in the fall of 2024. The deal will help strengthen the appeal of that service.
“ESPN has worked very closely with the College Football Playoff over the past decade to build one of the most prominent events in American sports. We look forward to enhancing our valued relationship over the next two years, and then continuing it for six more as we embark on this new, expanded playoff era,” said ESPN chairman Jimmy Pitaro. “This agreement further solidifies ESPN as the home of college football, as well as the destination for the vast majority of major college championships for the next eight years.”
“We are delighted to continue our long-standing relationship with ESPN,” said CFP Executive Director Bill Hancock. “It’s a significant day for the CFP and for the future of college football. The depth of coverage that ESPN gives to the sport throughout the season is second to none. There is no better platform to showcase this iconic championship as we move into the new 12-team format because ESPN’s people love college football every bit as much as we all do.”
Beginning in the 2026-27 season, ESPN will broadcast the CFP National Championship on ABC in addition to offering its signature MegaCast presentation across ESPN platforms. In all, the new agreement includes expansive rights to simulcast or MegaCast CFP games across all Walt Disney Company platforms, including Disney’s Direct-to-Consumer offerings.
The new, six-year agreement also provides expanded sales and sponsorship opportunities that will cement Disney Advertising as the exclusive seller of the College Football Playoff Official Partner Program and broaden Disney Advertising’s ability to connect more brands to the fandom and reach of the College Football Playoff.
“This new agreement solidifies the broadcast future of the College Football Playoff for many years to come,” said chairman of the CFP Board of Managers and Mississippi State University President Dr. Mark Keenum. “ESPN has been a key piece of the overwhelming success of the playoff during these first ten years. The addition of ABC to this expanded relationship is just the next step in the continued growth of one of the top sporting events of the year.”
The CFP has contributed to the most-watched days in ESPN’s nearly 45-year history, led by the first CFP Semifinals in 2015 boosting ESPN to 11.6 million average viewers for New Year’s Day. The CFP Semifinals in 2018, 2022 and 2024 anchored ESPN in rounding out the top four complete day audiences in network history. College football on ESPN accounts for the top 15 and more than 50 of the top 100 most-watched cable programs on record (since 1987), with 8 of the top 10 directly from CFP Semifinals or National Championship games, ESPN reported.
In 2023-24, ESPN’s expansive coverage of the CFP delivered a record year. The three-game CFP scored its most-watched matchups in six years (since Year 4) and third best of the CFP era with 23.6 million viewers and 15 percent year-over-year audience growth across the trio of games. The CFP National Championship and New Year’s Six averaged 15.1 million viewers, the best audience in five years and fifth highest in the 10-year history of the CFP, up double digits year-over-year.
The agreement with the CFP marks ESPN’s second significant college sports media rights extension in 2024, following the eight-year deal with the NCAA announced in January, which encompasses exclusive rights to 40 NCAA Championship events. ESPN now boasts the exclusive domestic rights to every major college championship outside of men’s basketball, and international rights to all major college championships.
