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Creative Bloq
Creative Bloq
Technology
Daniel Piper

Er, the Twitter 'X' logo icon just changed again

X logo

Pity the poor art and design journalist tasked with seeking out new and exciting stories about branding over the last month. Since 24 July, a single chaotic rebrand has hogged the headlines – and here we are, writing about it again. Elon, if you could just leave the 'X' logo alone for a second, that would be great. Cheers.

So what's new? One word: grunge. The app icon on users' home screens has changed again, with the addition of 'distressed' white marks atop the black background. And if you're thinking it all looks a bit 'How do you do, fellow kids?' You're not alone. One of the best logos of all time, this ain't.

New (left) vs newer (right) (Image credit: Future/X)

The grunge effect has only been in place for a few days, but users are already taking to X (that's never going to feel natural to write) to mock what looks like a blatant attempt to inject some edginess into the design. Musk says "The cracks & scratches better represent this product that I love," but it seems most users aren't buying it.

From tweaks to the boldness of the X to the hasty installation (then un-installation) of a massive X-shaped light in San Francisco, this rebrand has been nothing if not, er, dynamic – with new changes rolling out on a weekly – if not daily – basis. Still, if you're not a fan of the new (new) home screen icon, fear not – there is a way to reunite yourself with the bird

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