The 2022 Six Nations will be the first to provide a greater glimpse inside team dressing rooms prior to kick-offs, with the exception of England and titleholders Wales.
Ireland, Scotland, France and Italy have agreed for ITV and BBC cameras to broadcast from inside changing rooms in the build-up to this year's matches, a move many suggest could help broaden rugby's appeal.
It's the first time an in-house camera will be used in an official capacity, having been briefly trialled during the 2020 tournament before the Covid-19 pandemic led to the idea being shelved.
The Telegraph quoted one television insider who said broadcasters had been attempting to get cameras inside Six Nations dressing rooms 'for 20 years'.
"It is a good innovation,” said Six Nations chief executive Ben Morel. "Giving greater viewing experience is definitely at the centre of what we want to do."
The move comes as private equity firm CVC looks to bring the Six Nations to a more global audience, having purchased a 14 per cent stake in the competition for around £365million back in March 2021.
The company has previous backed competitions like the NFL and Formula 1, each of which have adopted more intimate broadcasting practices to bring fans closer to the teams and athletes.
According to the Telegraph, Eddie Jones ' England came to the conclusion a dressing room camera would yield no benefit in regards to their performance, and could even act as a hindrance to some players.
The Six Nations' request to use the live-footage option in tournament regulations was therefore turned down, with Wales' similarly hesitant to allow that kind of insight around their pre-match preparations.
It's understood the matter will be subject to review, however, with either team able to alter their stance based on fan reaction and how the change is received.
Many supporters may well be unhappy at the notion of seeing Gregor Townsend deliver his pre-match team talk at Murrayfield on Saturday while being unable to watch Jones address England.
The same goes for Ireland when they host a non-compliant Wales at the Aviva Stadium, while fans will be able to watch build-up from both sides when France host Italy on Sunday.
Jones and England are under particular pressure to perform in Edinburgh after losing to Scotland at Twickenham for the first time since 1983 last year, when they finished an all-time joint-worst of fifth place.
