Emmerdale fans couldn't stop laughing on Thursday evening as Piers Morgan got a mention.
The latest instalment of the ITV soap saw sisters Chas and Charity at war with one another as they tried to sabotage each other's business ventures.
Charity (Emma Atkins) recently took over The Woolpack with her son Ryan following the explosion, but Chas (Lucy Pargeter) was not happy at all.
Feeling gutted about losing the village pub, Chas convinced Eric Pollard (Chris Chittell) to let her revamp the B&B so that it could be in direct competition with The Woolpack.
Chas decided to throw a wedding reception for newlyweds Vinny and Liv Dingle at the B&B on the exact same day that The Woolpack was reopening.
Thursday's episode began with Charity looking disappointed at the dismal turn out for the pub's launch as she said to Ryan: "Absolutely pathetic turn out."
Ryan tried to reassure her and said: "It's not bad," but Charity wasn't convinced and continued: "You're kidding aren't ya? Babe, this is like the AGM (Annual General Meeting) of the Piers Morgan fan club!
"The only people here who aren't staff or family are Dan and that reporter," she added.
Viewers tuning in at home were in hysterics at the savage dig towards TV presenter Piers, and took to Twitter to comment.
One person posted: "Piers Morgan Fan Club" lmfao! # emmerdale."
Another tweeted: "Piers Morgan fan club hahaha #emmerdale."
A third viewer joked: "Charity is right there by "Piers M*rgan Fan Club" because just like #Emmerdale that will be full of d*ckheads too!"
Later on in the episode, Charity and her sister Chas had an epic food fight after coming to blows outside the B&B.
The siblings threw nasty insults at one another about their personal lives and it ended with them pouring chocolate sauce over each other.
However, Charity was later joined by her former girlfriend Vanessa Woodfield who tried to comfort her following the fall out with her sister.
Emmerdale fans were delighted at the prospect of a 'Vanity' reunion after the women almost kissed.
Got any theories or thoughts on the storyline? Let us know in the comments section below
Emmerdale airs weeknights at 7pm on ITV, with an extra episode at 8pm on Thursdays.
