She's been gradually going blonder and blonder over the past year - and Emma Willis unveiled a totally new look on the opening episode of The Circle 2019.
Emma, who was known for her short dark pixie crop, wowed viewers eagerly awaiting series two of the Channel Four reality show filmed in Salford when she stepped out sporting a swishy blonde ponytail.
The presenter's ice blonde locks were pulled back into a pony for The Circle’s return, which she rocked with a striking 'Kill Bill' style yellow suit.
Emma shared a few snaps of herself on Instagram and her followers loved the new colour and style.
"You did not just drop this hair look on me unannounced," said one stunned follower about the look.
"Loving the suit and hair!" said another.
"The missing piece to the jigsaw," said another fan about the ponytail.
And another wrote: "Everyday you look more and more gorgeous! Love the pony."
Before the ponytail Emma had been keeping her tresses swept back off of her face for months.
On last summer's final series of Celebrity Big Brother she had gone blonder after adding caramel shades to her dark hair.
Sticking to her trademark crop, she added even more volume to the top for a quiff style.
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She previously wore her brunette crop low-key, tucked behind her ears or in gentle waves, and when she did grow it longer she wore it parted it to the side in a chic style.
Emma, 43, presented Big Brother and Celebrity Big Brother from 2013 to 2018, as well as the spin-off series Big Brother's Bit on the Side from 2011 until 2015.
She has also presented the singing contest The Voice UK, filmed at MediaCityUK, since 2014.
Emma was modelling from the age of 17 and started out as a presenter on MTV in 2002.
In 2007 she presented the I'm A Celebrity spin-off show Get Me Out Of Here! NOW! with her husband Matt and has also presented This Morning and Loose Women.
Last year she branched out as a trainee maternity care assistant working at Harlow's Princess Alexandra Hospital for the W documentary series Delivering Babies.
She recently returned for a second series as her two years of hard work and training came to an end, and to find out if she had qualified as a maternity care assistant.
