Emirates has signed a new seven-year extension to its headline sponsorship deal with Lancashire Cricket.
The deal includes naming rights of Emirates Old Trafford, as well as shirt sponsorship for Lancashire Lightning’s Vitality Blast shirt.
The partnership first began in April 2013 and the new deal will run to 2029.
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In addition to the previous assets, a new lounge – named the Emirates Business Class Lounge, a dedicated hospitality and Conference and Events space – will be branded up in the historic Pavilion at Emirates Old Trafford.
Daniel Gidney, chief executive at Lancashire Cricket, said: "This is an historic day for the club and we’re delighted to announce the Emirates partnership renewal, which positions the sponsorship at Lancashire Cricket as one of the biggest and most recognisable in the game.
"We are hugely proud of our relationship with Emirates, a world class brand with a truly global reach, and this is another very positive step as part of the club’s continued commercial growth and development.
"Emirates are once again demonstrating their great belief in Lancashire Cricket’s aims and ambitions for the future, continued development at Emirates Old Trafford and their investment over the next seven years will only help us continue our journey.
"The new partnership extension, as headline sponsor of Lancashire Cricket and Emirates Old Trafford until 2029, underlines how much both organisations value and benefit from the positive and on-going relationship.
"We are incredibly grateful for their support of the club and we look forward to working with their team over the next seven years and beyond."
Boutros Boutros, divisional senior vice president, corporate communications, marketing and brand for Emirates, added: "We are very pleased to be extending our partnership with Lancashire Cricket Club until 2029.
"Emirates is a staunch supporter of cricket and today’s announcement reaffirms our commitment to the sport in the UK, and worldwide.
"Lancashire is a legendary name in English cricket, and as the world’s largest international airline – we are proud to be playing such a big role in the club’s growth and success.
"The new agreement will make this the longest, and biggest sponsorship in English domestic cricket. We very much look forward to the next seven years of our mutually beneficial relationship."
