Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Emily Ratajkowski Is Crowned Miss Self-Portrait in a Brand New Advertising Campaign

Emily Ratajkowski is a beauty queen in Self-Portrait's latest campaign. (Credit: Courtesy of Tina Barney)

Self-Portrait isn't afraid to blaze its own trail. It snapped brand ambassador Jisoo during a recording session for its Pre-Fall 2024 campaign. The London-based brand also recently set up a residency program with Christopher Kane creating the first one-off collection for the fashion house. Now its latest set of ads take place at a beauty pageant.

Emily Ratajkowski wins the Miss Self-Portrait title in the tongue-in-cheek campaign captured by photographer Tina Barney. It celebrates "the power and confidence that comes from self-expression and self-belief." Ratajkowski dazzles in sparkling gowns while answering questions as well as picking up her crown and her trophy.

Check out one of the accompanying videos above and see more from the campaign on Self-Portrait's Instagram.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.