Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The National (Scotland)
The National (Scotland)
National
Gregor Young

Elon Musk to roll out Twitter Blue again after disastrous first attempt

TWITTER is once again attempting to launch its premium service, a month after a previous attempt failed.

The social media company said on Saturday it would let users buy subscriptions to Twitter Blue to get a blue checkmark and access special features starting on Monday.

The blue checkmark was originally given to companies, celebrities, government entities and journalists verified by the platform.

But after Elon Musk bought Twitter for 44 billion dollars (£36 billion) in October, he launched a service granting blue checks to anyone willing to pay eight dollars (£7) a month.

But it was inundated by imposter accounts, including those impersonating Musk’s businesses Tesla and SpaceX, so Twitter suspended the service days after its launch.

The relaunched service will cost eight dollars a month for web users and 11 dollars (£9) a month for iPhone users.

Twitter says subscribers will see fewer ads, be able to post longer videos and have their tweets featured more prominently.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.