Elon Musk has axed 200 Twitter jobs including a loyal executive who slept at the company's headquarters.
The billionaire fired Esther Crawford, who joined the company in December 2020, after she introduced the controversial "blue tick" verification, which users had to pay for.
The head of Twitter payments uploaded a picture of her sleeping at the office last year in a bid to prove she was dedicated to the company.
She captioned the picture: "Pushing round the clock to make deadlines. “SleepWhereYouWork”.
However, on Monday, the billionaire removed her from her post along with 200 other employees over the weekend.
Esther said in a statement after her sacking: "The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake.
"Those who jeer & mock are necessarily on the sidelines and not in the arena.
"I’m deeply proud of the team for building through so much noise & chaos".
The Twitter boss appeared to reference the sackings on Sunday as he wrote: "Hope you have a good Sunday. First day of the rest of your life."
Social media users were initially concerned with the picture with many worried Mr Musk was creating an unhealthy environment.
However, in the same thread, she said in November: "Since some people are losing their minds I’ll explain: doing hard things requires sacrifice (time, energy, etc),” she said.
“I have teammates around the world who are putting in the effort to bring something new to life so it’s important to me to show up for them and keep the team unblocked.”
The Tesla owner's time in charge of the micro-blogging site, which he bought for $44billion, has seen plenty of shake-ups since he took over in October 2022.
In November he laid off 3,700 Twitter workers after the network experienced a “massive drop in revenue” as advertisers became concerned over the direction of the company.
Mr Musk attempted to woo companies to his site amid fears over content moderation.
He said back in October: "The reason I acquired Twitter is because it is important to the future of civilisation to have a common digital town square, where a wide range of beliefs can be debated in a health manner without resorting to violence.
"I didn't do it to make more money. I did it to try to help humanity, whom I love," he said.
In late November, the Twitter boss promised there wouldn't be any more redundancies but after the recent cuts over the weekend there are now just 2,300 workers.
