Elliott Wright is keeping his head held high.
The Towie star's restaurant in Marbella, Spain, was gutted by a fire early last week, leaving the hotspot a smouldering ruin.
But Elliott is already back at work rebuilding, vowing he'll have it back up a running in time for the summer's flood of tourists.
Today marks the final day of rubble clear up, with Elliott trying to stay positive despite a few setbacks.
"It's difficult to be positive all the time," he told his Instagram followers all the time, "Been a few issues today. One of the roofs needs to come down, that'll put me back a week, which is obviously very upsetting but we're all pushing on."
He added that he's been having a "bad day" but that he's "trying to stay positive."
Chatting to construction workers, Elliott asks them: "What're we discussing? The tank?
"We gonna try and do it or what on the water feature?"
"It's getting built today," one of them tells him.
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"Yooo," Elliott chants in celebration.
Elliott had displayed the extent of the damage in bodycam footage.
The incident came just weeks after his dad died from Covid-19, aged 66.
"So probably one of my worst videos I've ever made," he told followers, "My beautiful restaurant, my dream that I always dreamt of having, that I built six years ago, that was still work in progress, has been completely destroyed, absolutely destroyed."
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He added: "Devastated. And I can say now that it is arson. Someone's come and took my whole dream away, for whatever reason I'll never know, because I don't have any enemies as far as I'm aware, I didn't think I did.
"Whether it's jealousy or competition, it doesn't really matter."
Elliot vowed the restaurant would return even better, continuing: "All that really matters is that I'm gonna rebuild it, and rise like a phoenix out of the ashes and rebuild my dream because I don't deserve this, my family don't deserve this, my children don't deserve this, it's not fair.
"I haven't ever caused any problems. I don't know why it's been done to me, the police are investigating and they will get over it and please God they catch them because whoever's done it is a scumbag."