A London-based art magazine will open a brand new gallery this week, occupying an old petrol station next door to the former BBC Television Centre.
Elephant, a quarterly print and online publication, will open its new space, Elephant West, on November 10 in White City as part of the area’s £8 billion ten year regeneration project.
The new building has been designed around the petrol station by architects Liddicoat and Goldhill, and will feature a main exhibition space, workstation area, cafe, bar and shop.
West London photographer Maisie Cousins will be the focus its inaugural exhibition Dipping Sauce, displaying a selection of her indulgent-meets-grotesque macro photography, which features a visually striking mix of bright coloured food stuffs and household objects.
The space will also launch a new art prize, Elephant x Griffin, which will celebrate the work of recent art school graduates.
“Elephant’s tagline is ‘Life Through Art’,” said creative director Robert Shore. “And, in keeping with that, the work produced at Elephant West will resonate thematically with the concerns of the wider world rather than the narrower interests of the ‘art world’. Elephant West will turn ordinary life into cutting-edge art.”
Elephant West opens on November 10 in White City. Entry is free. For more information, visit elephant.art/west
