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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Kyle Campbell

Elden Ring’s Thai commercial is bafflingly emotional

Sometimes, video game promotional material gets weird, as is the case with this Elden Ring commercial from Thailand.

For whatever reason, this advertisement veers into melodrama where a grandmother’s heirloom shatters, and her family descends into chaos and wild bickering. Then, her grandson comes home and pleads with them to stop fighting because they’re harming nature will all the bad vibes. Yes, this is, in fact, a commercial for FromSoftware’s latest action RPG, and surprisingly accurate if you’re at all familiar with Elden Ring’s story.

Just watch it for yourself below. Words can barely do this work of art justice.

Wild how there’s not even any gameplay footage from Elden Ring until more than halfway through the video. Surely nobody is on the fence about this game after watching whatever that was! There’s not even a George R.R. Martin namedrop until it’s almost over.

If you’re still not sold on Elden Ring, GLHF’s explainer might do the trick. There are dozens of rabbit holes to lose yourself over with this game, which is why our complete walkthrough and dozens more guides are all over ForTheWin. Sadly, we can’t promise any of these write-ups will solve family quarrels. You’re on your own there.

Written by Kyle Campbell on behalf of GLHF.

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