The Edinburgh Festival Fringe and TikTok are joining forces to take the month-long event global.
It has been announced that TikTok will become official virtual stage for the Festival, bringing the vibrant and creative communities to the palm of people's hands - anywhere in the world.
Digital performances are not a new concept to the festival, as the pandemic forced artists and performers to think differently about how they were going to share their work.
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And now TikTok will live stream performances from Edinburgh venues for everyone to get a taste of the iconic festival, no matter where they are.
An Edinburgh Festival Fringe Hub will also host all the latest #EdFringe content in one place for the TikTok community to discover.
Meanwhile, two digital screens on the Royal Mile will showcase TikTok content from the app's community of creators, offering a platform for emerging comedy, music and theatre talent on the app, while also helping festival goers to discover new artists.
TikTok will also be co-host to the Official Taster Stages with the Fringe, with an installation on the Mound Precinct for festival goers, performers and the Edinburgh community alike to experience.
TikTok creators will also be performing in Edinburgh, on stage for a live audience, as well as brining the event life for millions of followers using the official hashtag #EdFringe.
The app will also be offering a programme of workshops and performer education for Fringe artists and performers, so they can continue to make the most of everything it has to offer.
James Stafford Head of Partnerships & Community at TikTok said: "The Edinburgh Fringe is a unique moment that brings together emerging artists in a celebration of creativity. Our partnership places TikTok's global community at the heart of the iconic festival, and celebrates our joint belief that creativity is for everyone.
"TikTok is the home of entertainment and creativity and I know our community will welcome the opportunity to discover new artists, collaborate, and be inspired."
Shona McCarthy, CEO at The Edinburgh Fringe Society said: "The Edinburgh Festival Fringe is an annual phenomenon like no other, one of the world’s great celebrations of performing arts and creativity, and we’re delighted to be partnering with TikTok in our 75th anniversary year.
"TikTok's expertise in the creative spaces make it the perfect partner for our Official Virtual Stage. We look forward to joining artists together with TikTok's unique virtual creativity, bringing the Fringe to a new global audience.
"For the Fringe it’s about offering anyone a stage and everyone a seat, and this partnership will allow us to offer this to audiences wherever they are in the world"
New to TikTok and want to explore the creativity and magic of The Edinburgh Fringe? Getting involved couldn't be easier! Simply download the app for free via the Apple App Store, Google Play or Amazon.
