An Edinburgh brewery is teaming up with comedian Ed Gamble to make a limited-edition charity beer.
“Canned Laughter” is the latest creation from Vault City Brewing, one of the UK’s leading craft breweries and is made with one bizarre special ingredient. Stand up comic Ed Gamble played a role in making the beer by laughing into the tanks during production, which they believe will make people cheerful when they drink it.
The brewery got in touch with the comic when he named Vault City Brewing as one of his favourites in a recent podcast. The idea to add the peculiar ingredient came after Vault City featured at the Oslo Craft Beer Festival where the founder, Steven Smith-Hay, heard of the tradition of “yeast screaming”- a custom in Norway where brewers scream into their beer to help enhance the flavour.
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The limited edition brew will donate 20% of their sales to CALM (Campaign Against Living Miserably) which that supports people who are feeling depressed or suicidal. The beer will be available from Friday, August 19 from bottle shops as well as the Vault City website.
Co-founder Steven Smith-Hay said: “As an Edinburgh brewery, we had to mark the Fringe, and what better way to do it than with a collab beer with my favourite comedian.
“It was such a buzz to hear that Ed was a fan of ours - the feeling is definitely mutual!
“We sent him beers, then invited him into the brewery. One thing led to another and we decided to brew a beer together. We discussed his favourite flavours and beers in great detail before settling on the recipe. We’re buzzing with how it turned out.”
The comedian, who recently completed a run at the Edinburgh Festival Fringe with his “Electric” show, said: “Vault City is one of my favourite breweries - their creativity knows no bounds and this beer might be their most imaginative yet.
“It was great to meet the team when I was in Edinburgh. Turning brewer for the day was a brilliant way to switch off from performing, even if my contribution was slightly unconventional.
“I might start laughing into all my drinks now, as I genuinely think it does improve the flavour.
“I can’t wait to hear what people think of the beer. CALM is a charity close to my heart so I am always keen to help out whenever I can.”
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