Edinburgh-based star Callum Beattie has signed a new sponsorship deal with a local craft brewery company.
Born and raised in the capital of Scotland, the 32-year-old singer-songwriter will collaborate with Cold Town Beer in the lead up to the release of his second album, VANDALS, released in the autumn of this year.
As part of the collaboration, four of Callum’s singles from the new album will be filmed at Cold Town House, the site of Cold Town Beer’s microbrewery, taproom and bar in Edinburgh, and there are plans in the pipeline to create a one-off brew to help raise funds for a charity close to his heart.
READ MORE - Brooklyn Beckham's wife Nicola Peltz hits out at in-laws, David and Victoria
Callum will be provided with merchandise to wear and giveaway to fans, and Cold Town Beer will also be producing exclusive ‘Callum X Cold Town’ merchandise available to purchase online.
The Edinburgh local – who recently won Forth One’s Artist of the Year Award – will also be taking to the floor at Cold Town House in a social media video series called ‘Callum’s Kitchen’ to help promote and encourage people to consider hospitality as a career.
Sign up for Edinburgh Live newsletters for more headlines straight to your inbox
Louise MacLean, Business Development Director of Cold Town Beer, said: “Callum has been a dream to work with so far and this is only the beginning of our partnership.
“We so look forward to supporting him in this next phase of his career and getting him involved in some of the day-to-day work behind the scenes at Cold Town Beer and Cold Town House.”
Commenting on the sponsorship, Callum said: “I’ve always loved Cold Town Beer - their ethos is the same as mine, and I love working with them on a creative and a business level. Exciting times ahead!”
For more information on Cold Town, visit here. And for more news on Callum Beattie, check his social media channels out here.
READ NEXT:
TV icon Lorraine Kelly shares weight loss after jumping four sizes in lockdown
Outlander author Diana Gabaldon confirms she is coming to Edinburgh this summer
Prince Louis 'spotted' at Glastonbury as fans praise 'best flag' of festival
Throwback photo of East Lothian Love Island star posted online before TV show
East Lothian Love Island contestant's life from glam holidays to famous family
