A local Edinburgh resident was astonished after spotting huge queues for the viral Prime energy drink in their local Asda days after Christmas.
The resident was visiting his local store at Chesser on December 29 when he saw dozens of shoppers queuing to purchase the popular drink from behind the tills.
READ MORE - We went to an Edinburgh Aldi to try to get our hands on the viral Prime drink
The TikTok user known as Prime Finder Scotland caught the crazy scenes on camera and shared it to the social media site which has now been viewed hundreds of times.
They captioned the video: "The Queues for Prime tonight in Asda Chesser, refusing to bring it out after handing it out to other people."
The popular new drink that has been endorsed by celebrities has been flying off the shelves in Edinburgh, with some bottles even being resold for over £10.
The viral £1.99 Prime Energy drink, created by YouTube stars KSI and Logan Paul, has seen huge demand across the UK since its launch earlier this year.
Prime Energy is marketed as a low-calorie hydration drink that contains no added sugar. It is mostly made up of water, coconut water, vitamins, and minerals. It comes in a wide variety of flavours but is not an energy drink as it does not contain caffeine.
The drink was only available at Asda with a limit of up to three bottles per customer when it went on sale in October.
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While Prime is seen as a better alternative to other hydration drinks as it has no added sugar, it does contain artificial sweeteners and preservatives.
YouTube stars and former boxing rivals KSI and Logan Paul say on the official website that they came together “to create a fantastic hydration drink that can fuel any lifestyle”.
Let us know if you have seen Prime Juice anywhere in Edinburgh at news@edinburghlive.com
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