Eddie Hearn insists. he is not disappointed at losing the purse bid for Tyson Fury's clash with Dillian Whyte.
Hearn was beaten to the punch by rival promoter Frank Warren who bid £31million to Hearn's £24m.
Warren will now stage the fight in the UK in April with Cardiff's Principality Stadium the likely host venue.
But Hearn insists he has no regrets over missing out.
"We would have lost a lot of money and he probably wouldn't have taken the fight," he told The MMA Hour.
"We don't get on all the time; I do have a lot of respect for him but you never know what you're going to get.
"Of course I'd like to have promoted the fight, but you put a number in and... I was prepared to lose at that number.
"The minute you start acting on ego is the minute you make a catastrophic error which can cost you millions and millions and millions of dollars.
"I back our guys but to a point where we understand the business. If you start going in with your d*** and you bid £10million over the number... and you look at the bottom line and you've done £5-£10million... well done."
Whyte has remained silent since the purse bid - but Hearn insists the fight will go ahead.
"As of this morning, we haven't received a contract. That's not unusual but we don't have it," he added.
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"It's a process you go through. Someone said to me I'v'e gone quiet but I lost the purse bid, it's not my fight to promote.
"He's just chilled and training. There's a way to deal with Fury and sometimes going on the quiet side is a decent.. do you really want to get in a slanging match with Fury and use all that energy. Do your work, do your training and go and try and knock him out.
"There are no conversations about another direction, this is the only direction, this is the fight."
The winner of Fury's clash with Whyte is expected to take on the winner of Anthony Joshua's rematch with Oleksandr Usyk in a fight that would crown the first undisputed heavyweight world champion since Lennox Lewis in 1999.