Eddie Hall must now have rival Thor Bjornsson's name tattooed on his skin after losing to his bitter rival in the ring.
Hall was dropped twice by his fellow former strongman before losing on points in Dubai on Saturday night.
And as per the terms of a bet struck before the fight, Hall should now have "World’s Strongest Man" and the winner's name inked on to his skin.
The rivals agreed the bet last year after their bout had been postponed when Hall suffered a torn bicep.
Bjornsson proposed the bet - and Hall accepted instantly.
“My training partner showed me Thor’s video about getting the tattoo for the loser of the fight," he said. "Well Thor, I don’t need to think things over, as I say, I think from the heart so I speak from the heart.
"So straight away, I’ll say yes to that, the loser has to get a tattoo of World’s Strongest Man, and the opposing name. Let’s tick that off. $200,000 each for charity regardless, let’s tick that off, that’s a goer."
No contract was ever signed however, and so Hall could opt against a permanent reminder of his debut defeat.
And Bjornsson admitted last week that he wouldn't enforce the agreement
"He could always back out I am not going to force the guy," he told Mirror Fighting . "But it is just something that we made mutual by talking but there is no contract. The loser has to get a tattoo."
Hall and Bjornsson also agreed to donate $100,000 each to a charity of the winner's choice - although the Englishman had wanted to up the stakes to $1million.
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"Well the bet is at least in my knowledge still on," Bjornsson added . We haven’t spoken about it recently. The bet was only supposed to be the winner and the loser, we both gave away $100,000 for charity.
"But the winner gets the money and gets to choose the charity. That’s the game here you know you basically become the good guy.
"You can choose the charity and I have something personal to me that I would like to give too. I know in my heart that I would like to donate too and it would make me feel really good afterwards. And then the loser has to get a tattoo."
