The BBC's online Albert Square spin-off, EastEnders: E20, has been watched more than 2 million times since it launched earlier this month.
One of the UK's most high-profile web TV series to date, E20 has had 2.1 million views on the EastEnders website and the BBC iPlayer, according to figures published today.
The series launched on 8 January in advance of the 25th anniversary of the BBC1 soap next month.
Consisting of online episodes between six and 12 minutes long, it has reached the 11th instalment of its scheduled 13-part run.
The "edgy" spin-off show is told through the eyes of four new teenage characters and is written by 13 new writers aged between 17 and 22.
Simon Nelson, controller portfolio and multiplatform at BBC Vision, said: "It's really encouraging to see Eastenders: E20 performing so well. It shows what can be achieved when brand new writing and acting talent plus BBC drama and web expertise combine to create something really impactful."
E20 follows other high-profile digital dramas including KateModern, Sofia's Diary and The Secret World of Sam King pioneered by social networking website Bebo.
