An Early Learning Centre has opened in a Marks and Spencer store in Liverpool just in time for Easter.
The new ‘shop in shop’ will stock the toy specialist’s best-selling products that are designed to support children’s learning and development. The new area offers a “fun shopping experience for the whole family”, with interactive play tables complete with Happyland products for young shoppers to enjoy.
M&S Liverpool is one of 10 stores nationwide to welcome Early Learning Centre. The store trial follows a successful launch online at the end of 2020, where the brand proved popular with shoppers.
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Andrew Scanlan, Merseyside Regional Manager at M&S, said: “We’re delighted to have been chosen as one of the 10 stores across the country to be home to Early Learning Centre here at M&S Liverpool. The team and I can’t wait to welcome families to our new interactive shopping experience, where little shoppers will be greeted with fun in-store activities to enjoy. We’re proud to serve Liverpool families and the opening of our new Early Learning Centre shop is a great addition to the store’s growing family product range and services.”
The partnership with Early Learning Centre is part of the ‘Brands at M&S’ strategy which allows customers to access other retailers’ products while shopping on the M&S platform or in store. As M&S doesn’t have its own extensive range of toys, the collaboration with Early Learning Centre means customers can get their hands on kids toys without having to shop elsewhere.
Early Learning Centre is open now at M&S Liverpool and you can also buy the toys online here. M&S Liverpool is at 35 Church Street, Liverpool, United Kingdom, L1 1DF.
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