Eamonn Holmes has taken to social media to laugh about a book about him available in shops.
On Saturday morning, the broadcaster posted a photo of the book in question, and wondered whether it's existence was "a compliment or insult."
The book in question is titled "Sorry I Wasn't Listening I Was Thinking About Eamonn Holmes", and in a caption alongside the photo, the 62-year-old said: "I kid you not this is an actual thing available in shops....... Even I have to ask "Why?" Not sure if it's a compliment or insult."
In a later tweet, the presenter added: "Was interviewed by a Reporter this week and this was her notebook.
"Believe it or not it's a real thing available in shops and on Amazon. That's a few gifts sorted out for next Christmas then."
The post sparked a big reaction online, with lots of famous faces responding to laugh with - and reassure - Eamonn.
His wife, Ruth Langsford, said: "I want one!" while TV presenter Lucy Alexander added: "If I don’t get one for Christmas …."
A sea of laughing emojis were commented under the post, too, with many of the Belfast man's fans loving the joke and wondering where they can get their hands on a copy.
Eamonn began his new breakfast show on GB News with co-host Isabel Webster on Monday, January 3, where they received "record" views in their first week of broadcasting.
After his first show, the TV presenter reflected on how 'history' was being made.
He said: "Folks, thank you for getting behind me for the new breakfast show. A lot of people are working hard to give you a show where your views are a big part of the news.
"I hope you stay with us from 6.30 - 9.30 as we begin simulcasting on both TV and DAB Radio. Making History."
For the latest breaking news straight to your inbox, sign up for our newsletter here.