The Eagles are a gold standard franchise in the NFL, and the Cowboys are allegedly ‘America’s Team,’ so when two hated rivals get together, it’s all big business.
Philadelphia defeated Dallas 28-23 in a thrilling Sunday afternoon showdown that was a box office success for the NFL on Fox.
According to Fox Sports, the Eagles’ win over the Cowboys in Week 9 attracted over 27 million viewers, making it the most-watched NFL game this season on any TV network.
On Sunday, AMERICA'S GAME OF THE WEEK flew to the most-watched NFL telecast of the season on any network.
Through Week 9, the @NFLonFOX package is averaging 17,587,000 viewers; up +1% over last season (17,361,000) 📈 pic.twitter.com/UiLM7XhM2x
— FOX Sports PR (@FOXSportsPR) November 8, 2023
The massive win for Philadelphia was up +34% from last year, and the Eagles were again a part of the most watched football game since their Super Bowl LVII loss to Kansas City.