Love Island's Luca Bish has been rinsed by viewers for "copying" Harry Styles' tattoos.
Twitter became awash with comments from fans of the ITV dating show who had spotted the stark similarities between Luca and Harry's ink.
The singer has 60 tattoos, and the most prominent is a large butterfly across his torso - which Luca has in the same position.
He also has two laurel branches just above his hips, which Luca has but just under his collarbones - in the same spot that Harry has two swallows.
One joked: "Luca went into the tattoo shop and went "do you know harry styles?"
"Sorry but Luca's tattoos are giving poverty-stricken Harry Styles," another chimed.
A third added: "Luca really thought no one would notice his wannabe harry styles tattoos"
"Luca ran into the tattoo shop before his #LoveIsland audition and said: "one of everything please"," wrote on TV critic.
Taking aim at his choice of tats, one said: "Luca went to the tattoo shop and they asked what tattoo does he want and he said yes."
The fishmonger from Brighton also has 1995 tattoo above his belly button - despite being born in 1998.
During an Instagram Q&A, one wrote: "Why does Luca have 1995 tattooed on him? If he's 23?"
Another user tweeted: "Luca’s got a 1995 tattoo and says he’s 23 idk I’m not the best at maths but something is sus", while a second wrote: "can someone pls explain why luca a 23 year old has a 1995 tattoo".
Luca's tattoos might not have been a hit, but his good looks certainly ticked some viewer's boxes.
He was paired with Paige Thorne after the public was given the choice for the first time in the eight seasons of the show.
The cheeky chappy has already had a taste of fame after he dated YouTube star Saffron Barker.
He told Metro.co.uk: “We used to go to the same school in Brighton.
“I think she had just come out of a relationship. And then yeah, that was it. We just kind of hit the ground running a bit. We still remain really good mates.”
He said that they went their separate ways due to his "very busy lifestyle" and he has to work nights.
The Brighton boy also dated Sophie Lloyd, who has more than 600k followers on Instagram.
He's also pals with EastEnders star Patsy Palmer, who told him that he will "smash it".
"You will smash it so beautiful, kind & funny."
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Viewers also jumped to Luca's defence after his surname was mocked by Michael Owen's daughter Gemma.
International dressage champion Gemma called Luca's surname 'Bish' "unfortunate", prompting fans to brand her "rude".
"Wtf who insults someone’s surname??? Mannerless," one person wrote.
"Gemma telling Luca his surname is unfortunate. Um your general outlook is unfortunate," another added.
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