Colleagues at an M&S store have released a sequel to last year’s festive hit - this time with a special guest appearance. Rising to fame via their entertaining TikTok videos, M&S Team Romford have been inspired by one of the most iconic festive music videos of all time - East17’s Stay Another Day.
New original track This is Not Just Another Christmas Song is accompanied by a music video which re-creates the legendary Stay Another Day scenes and includes a guest appearance in the aisles of M&S Romford by original band-member Terry Coldwell. The video sees Terry take a famous M&S Snow Globe Liqueur off the Romford shelves only to find TikTok sensations, Team Romford, singing inside.
Instead of the iconic snow falling, the team sing and dance, and replicate the legendary East17 scenes, while gold leaf tumbles down. The song is also NOW available to stream and download on iTunes and Spotify – and Team Romford is already shooting up the charts.
M&S is donating its profits from the sale of this song to S.M.I.L.E London & Essex, which supports low income and struggling families with essentials such as food and clothing
Team Romford have become viral sensations over the last two years with their TikTok videos, making superstars out of the colleagues featured and gaining a fan base including the likes of Demi Jones, Clara Amfo and Michelle Keagan. Last December, fans called for the colleagues to release a Christmas song.
This is Not Just a Christmas Song hit no.2 in the iTunes chart in December 2021, and the video saw over 10million views.A year on, videos featuring the collective of colleagues continue to go from strength to strength, with TikToks racking up almost 4million page likes and over 30million views.
Visual Merchandiser and singer-songwriter, Jack Brooker, took to his lyric book once again, penning a brand-new original song.
Jack said: “Last Christmas was a dream come true and I just had get the team back together for another festive hit. We all just get on so well and the more TikTok videos the do, the tighter we get as a team.
"This year, I was really excited to write verses for Clinton and Jack – customers love our dance routines and hopefully they love our voices together too. Whenever we are together people shout “look, it’s the Romford boys” – it means so much to be able to do this with my best friends.”
Terry Coldwell, said: “What more could you want for the festive season than a bottled-up boyband from Romford?! First I turned on the Romford Christmas lights and then I became honorary Team Romford TikTok member for this special cameo! It’s been an absolute ball and it was amazing to dust off my famous white coat again for the video too!
"When we were filming, customers stopped me to ask if I was going to be in the team’s latest TikTok – these guys are genuine celebs in the town and they are only getting bigger! I love M&S, I love the Snow Globe Gin Liqueurs and I love Team Romford - they really are the nicest people in the world and I wish them so much luck with the song”
M&S Romford Store Manager, Lee Spencer said: “We have a very special group of colleagues at Romford and Tikok has brought everyone even closer… no matter their age. We even had our 50-year long service colleague Liz in a video this year before she retired – she LOVED it! That’s the beauty of Team Romford – it’s a group of friends working hard but also having fun, it defies the norms and it’s authentic… it’s the kind of pure joy we all need on our screens! I’m so proud of Jack and every member of Team Romford… please show your support for my dream team and get downloading!”
Maria Quaife, Chief Executive Officer – S.M.I.L.E London & Essex said: ""S.M.I.L.E London & Essex are no strangers to the generosity of Marks and Spencer, we have received amazing financial support from them this year via the M&S Christmas campaign with Neighbourly. We are overwhelmed to be extending this partnership by working alongside them with the release on the Christmas sequel “This is Not Just Another Christmas Song”.
"Not only is it a great opportunity to be working together again but it is fabulous to see my old friend Jack Brooker have a chance to showcase his talent as a singer-singer writer - something he was passionate about back in our school days. We can't wait to hear the new song and will be queuing to get the first download!"
LISTEN AND WATCH THE MUSIC VIDEO HERE
