UK-based e-liquid and disposable vape company, Riot Labs, has sent a pointed message to the World Health Organisation (WHO) ahead of World No Tobacco Day, May 31. The event was created by the WHO in 1987, and has since been used to encourage smokers across the globe to quit smoking.
But using World No Tobacco Day 2022, Riot Labs has called out the WHO's stance on vaping. The WHO has consistently advised against vaping.
This morning, Riot Labs sent a large ad van on a journey across the UK to Dover, where it will then head to the WHO headquarters based in Geneva. The advert depicts WHO leader, Dr Tedros, with a cigarette in his mouth and asks: WHAT ARE YOU SMOKING, DR TEDROS?
Riot Labs hopes the controversial advert will trigger a rethink from the WHO. An NHS report in 2020 said vaping helped more than 50,000 cigarette smokers quit in 2017.
