A man called Dustbin Dave, who shot to overnight fame for his love of photographing dustbins, has landed his first major brand deal.
The Norfolk man has been signed up by Riot Labs - an award-winning disposable e-cigarette firm - to front their new recycling bin scheme.
Dustbin Dave, real name Dave Clark, shot to prominence last week after his "wacky" hobby was revealed.
The 51-year-old has appeared on national TV and dozens of other news outlets, as he lifted the lid on his quest to photograph public bins in the UK - with unique designs, size and location earning top marks.
And it seems the dustbin stars aligned, after Riot Labs contacted Dave to be the face of their new recycling initiative that launches nationwide this week.
The firm is the first in the world to create a carbon negative disposable e-cigarette - QBAR - and with the help of Dustbin Dave, is rolling out its distinctive recycling bins across the nation.
A staggering 15-million disposable e-cigarettes end up in landfill each month in the UK - contributing to hazardous waste, carbon emissions and non-adherence to environmental regulations.
Britain's most famous bin photographer will be responsible for supporting the photographic documentation of each recycling bin, as they are installed in UK towns and cities.
Dave was in Norwich to photograph the latest recycling bins to be rolled out - and meet officials from Riot Labs.
Commenting on the deal, Dave said: "It's been an absolutely crazy week, and the phone hasn't stopped ringing with requests for media interviews.
Someone at Riot Labs heard me on the radio and contacted me with the offer to front their new recycling bin scheme.
I am a vaper myself, but I didn't realise the impact of disposable e-cigarettes on the environment. I'm really impressed with QBAR, which is fully carbon negative, and the recycling initiatives that have been launch.
In terms of the bin, she's a real beauty. The weirder the bin the better for my photographs, and this one from Riot Labs is an interesting shape and size. I'm looking forward to photographing more of them as they are installed around the country."
Ben Johnson, Riot Labs Founder and CEO, said: "The week we launch a new recycling bin initiative, Britain's only public bin photographer shoots to fame - the dustbin gods must have been looking down on us.
"We're so pleased to have signed the deal with Dustbin Dave to front the rollout of our QBAR recycling scheme.
"There is a lack of education around disposable e-cigarettes being recyclable - when in fact they do not end up being recycled. The batteries and plastics still end up in landfill and this is creating untold harm to the environment.
"We're proud to say QBAR is the world's first carbon negative vape, and the rollout of the recycling bins is a big step to sparking a rethink on how vapers can behave more sustainably."
Dustbin Dave also said he wants the nation to start sending him photos of bins to review, using @worldsbins
